National Geographic was looking to partner with a local event production company to help them launch the Premiere of “Genius: Aretha” in Detroit. It is the newest addition to their GENUIS series which focuses on the stories of the world’s most brilliant innovators. Keeping Covid-19 restrictions in mind, the challenge was to host a series premiere at a drive-in venue and still capture the celebratory aspects of all that NatGeo was hoping to offer for their in-person audience.
Help 700 Marines engage with thousands of spectators over 5 days. Set up included bringing in over 60 pieces of military equipment including tanks, ground artillery and landing the Marine Corps’ largest helicopter, the “Osprey”, in the heart of the city all while simultaneously setting up tenting infrastructure within a 24 hour window.
1420 Washington Blvd
Suite 301
Detroit, Michigan 48226
77 Monroe Center St NW
Suite 600
Grand Rapids, Michigan 49503
1420 Washington Blvd
Suite 301
Detroit, MI 48226
77 Monroe Center St NW
Suite 600
Grand Rapids, MI 49503